MiO Energy
"Reimagined"
These two advertisements were created for the brand MiO and their new energy liquid beverage mix. They wanted a way to market their "new way to do energy" in a new way. With that prompt, I created the "Reimagined" campaign, which included a magazine and billboard ad.
What is "MiO Reimagined"
The concept behind this campaign was centered around the idea of MiO creating a new way to consume energy. I wanted to emphasize their new idea by creating eye-catching visuals of altered realities, also known as surrealism art. They mentioned wanting to connect with the younger generation, and the only way to do that is to quickly catch their attention. You can't be something they have seen before, boring, or dull; which makes surrealism art the perfect creative choice to grasp their fleeting attention. These visuals would draw people's attention fast with their vibrance and uniqueness while communicating this "new reality" of energy MiO now offers.
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The two typefaces, Futura Bold and Moret Regular were also strategically picked for this campaign idea to be easily eligible and stand out amongst the captivating imagery. The strong bold heading of Futura sets the tone of exciting bold energy, while Moret ties together the feelings of magical surrealism.
Magazine Ad
For my first magazine ad, I created a photoshopped image of ballerinas spinning through a field with their fruit slice tutus as the MiO energy flows through them. I created this surrealist visual with the intent to highlight the energy flowing through the dancing ballerinas with the MiO flavor featured in the ad nodded to with the fruit slice tutus.
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Mock Up
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Final Page
Billboard
This billboard ad takes a more literal form to the idea of energy with the surrealist visual of a woman flying through a dreamy sea of clouds. With this ad being a billboard, we wanted to continue with the eye-catching unique dreamscape campaign theme, but not overcomplicate it so it can be quickly comprehended by passing drivers if on a road.
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Final Billbaord
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Mock Up
